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Project overview
Developed a state-of-the-art digital experience for UD truck drivers, optimizing their routine checks and tasks through efficient and effective performance feedback and insights to prevent downtime
Role Design Program Lead, Workshop facilitation & Information Architect
Industry Automobile
Duration 8 Weeks
Challenges
Downtime - The trucks need to be maintained at regular intervals and sometimes there is a significant amount of downtime, leading to loss of productivity and increased cost
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Maintenance - Regular and efficient maintenance of the trucks is critical to ensure they are in good working condition and ready for use. However, it can be difficult to track the maintenance of multiple trucks across different geograph
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Poor data collection - There is limited data available on the truck operations and performance, which makes it difficult to track performance, identify areas for improvement and make informed decisions.
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Inconsistent inspection - The lack of uniformity in truck inspections across different geographies can lead to inconsistencies in the results and make it difficult to compare performance.
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Objectives and solutions
Automation - Digitize and automate processes like pre trip inspection checkpoints removing lots of unnecessary paperwork for drivers.
Monitoring - Monitor fuel type, usage & distance for efficient trip logistics / planning to predict and enable maintenance, repairs and support
Discoverability - Serve drivers information on fuel stations, fuel type, Ad-Blue & dealership locations before or during one of their trips
Development - Management of performance support across dashboards & touch-points to empower the drivers to improve their performance after each trip
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User Research
We conducted workshops and breakout sessions with UD trucks SMEs to unlock the existing pain points of truck drivers, driver touch-points and examine viability & feasibility of features that are desired by UD truck drivers.
UD Truck driver proto-persona
We created a few proto-persona’s to focus our attention on the role & tasks of UD truck drivers across Indonesian, Singaporean, South African and Japanese markets. The information was based on the interview sessions with the UD stakeholders/SMEs
Information Architecture
Developing the experience architecture through User interviews, Ideation sessions & capture user journeys
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Wireframe and Journey flow
Pre-trip: Taking the necessary checks before a trip is about to start
1.Truck summary with ability to view further truck details, video/imagery, manual & historical performance
2. Onboarding via camera view for scanning truck plates & take user to pre check categories
3. Pre trip check item with 3D rendering of parts and report issue button
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During-Trip: Serving the driver with contextual information during an active trip
1. POI Screen providing options to navigate to the destination using Google/Apple maps as well as calling.
2. Action buttons for viewing POIs & assistance options
3. POI Screen displaying a summary of POIs nearby for each supported POI category
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Post-Trip: Improving driver performance with detailed reporting and breakdown
1.Trip summary and option to view further details on the trip.
2.Trip summary modal with ability to view inspection reports, alert history and the fleet manager chat
3. Driving report with score summary with breakdown
Onboarded
Active Trip
Scan Plate
Point of Interest
Truck Summary
Pre Trip Check
Detail Check
Detail POI
Trip Summary
Driving Report
Wireframes & E2E Journey Flow
Bringing the experience to life through a high-fidelity prototype
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We created the end-to-end journey as an interactive iOS prototype. The prototype was to be used for testing by a panel of drivers at UD Trucks, so we wanted to make sure we could get it as close to the real thing as we could, ensuring the best results with the user feedback.
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Pre trip - Whilst walking towards his truck Ahmad launches the UD Trucks app. He is then presented with an option to start a trip. He taps on the start a trip button and then proceeds to scan the license plate number
of the truck. Ahmad carries out a pre-trip check with the guidance of the app on his mobile device. He is presented with multiple screens with a simple way of validating the checks ranging from checking tyre pressure to making sure wheel bolts are screwed on tight. For new users, the media will be displayed by 3D rendering screens.
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Key flow highlights
1.Truck summary with ability to view further truck details, video/imagery, manual & historical performance
2. Onboarding via camera view for scanning truck plates & take user to pre check categories
3. Pre trip check item with 3D rendering of parts and report issue button
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Splash
Home
Scan Plate
Loading Truck Details
Truck Summary
Pre Trip Check
Detail Check
Detail Check
During-Trip: Serving the driver with contextual information during an active trip
During the trip Ahmad looks up to his phone which is fixed to the dashboard of his truck. There he is able to quickly see how much Ad-Blue and Fuel he has remaining. He gets a notification alert for braking too harshly appear on his display, allowing him to address the braking and improve his score.
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Key flow highlights
Serving the driver with contextual information during an active trip
1. POI Screen providing options to navigate to the destination using Google/Apple maps as well as calling.
2. Action buttons for viewing POIs & assistance options
3. POI Screen displaying a summary of POIs nearby for each supported POI category
Active Trip
Destination Trip
Point of Interest
POI Detail
Post Trip:
Ahmad finishes his post trip checks and heads over to the crew resting area. He launches the UD Trucks app and views his post trip summary, he receives a score of 74/100 and is delighted, he swipes down and views some cards that give him tips and tricks to improve his score.
Driver Performance
Performance History
Trip Summary
Driving Report
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Usability testing
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In order to test, assess & validate the new driver app we’ve defined a set of user levers to measure the success of prototype
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Is the new design solution easy and intuitive for truck drivers to use?
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Does it enable drivers to make smarter choices supporting their decision making?
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Is the new driver app experience more efficient, saves time, reduces error and supportive?
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Does the app connect things together and streamline processes?
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Are drivers able to use live data and dashboards to monitor their performance?
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Dark Mode: We tested a dark-mode color scheme to ensure the content is readable and understandable all time (Day & Night), Environment ( Inside & Outside the truck) and weather (sunny, cloudy, foggy etc.)
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Driving Report
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Active Trip
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Pre Trip Screen
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